Natural Grocers has revamped its {N} power loyalty program to make it easier for customers to earn reward points and use discounts, digital coupons and other member-only features.
As of July 1, {N} power members earn one point for every dollar spent, instead of collecting points through point structures and differential clubs, said the natural and organic grocer based in Lakewood, Colo. . Additionally, members now receive a $ 2 reward every time they reach 200 points, up to a maximum of $ 100 each quarter rather than varying reward amounts. They also receive an annual reward of $ 2 on the occasion of their {N} anniversary of registration in power.
The Natural Grocers {N} power program has grown its membership by 17% over the past year to 1.4 million. (Image courtesy of Natural Grocers)
With the program update, Natural Grocers has also added exclusive member pricing, including on popular items such as free-range eggs, avocados, whole chickens, almond butter, and vitamins and supplements. brand, among other products. Throughout the year, members will have access to promotions such as good4u meal deals and free items, such as free chocolate and reusable shopping bags at company-wide events. .
Natural Grocers is now also offering a $ 2 reward to newly registered members. Launched in 2005, {N} power currently has 1.4 million members, up 17% from a year ago. Members now represent 70% of the retailer’s total sales, Natural Grocers co-chair Kemper Isely said in the second quarter earnings release last month.
In support of its recently expanded list of own-brand vitamins and supplements, Natural Grocers is also offering {N} power members 10% off the full line of products, which includes over 100 vitamins, herbs, minerals and formulas based on high-quality ingredients and certified by third parties according to good manufacturing practices (GMP).
GardenBox Hydroponics Organic Product Launch About to Launch
Also on Thursday, Natural Grocers unveiled the GardenBox, a program of organic products grown in hydroponics.
As part of a pilot project at the chain’s Green Mountain store in Lakewood, a range of organic leafy greens are being grown inside the “GardenBox,” a 320 square foot enclosure resembling a container. The expedition features a climate controlled by technology to regulate the amount of water, light and nutrients needed to optimize plant growth, nutritional value and flavor.
According to Natural Grocers, up to 4,000 heads of leafy greens can be grown each month, and the full-spectrum LED lights mimic optimal sun exposure to produce green vegetables year-round. Green vegetables are certified organic by Where Food Comes From Organic (WFCFO) and carry the Clean Hydroponic Produce seal of the Alliance for Sustainable Hydroponics.
At the GardenBox hydroponic farm, located in the Green Mountain Natural Grocers store, up to 4000 heads of leafy greens can be grown each month.
A variety of GardenBox lettuces such as Hampton, Brentwood, Alkindus, Tropicana, Muir, Marciano and Truchas will be sold at the Green Mountain store starting July 7, Natural Grocers said. All GardenBox Greens will be priced at $ 1.99 per head.
The durability and quality of GardenBox greens is also enhanced by the fact that live produce is harvested daily and transported from the hydroponic garden directly to the produce aisle, or just 82 steps to customers, noted Natural Grocers.
“Natural Grocers is committed to selling fresh, 100% organic produce from day one as a way for us to support our communities and our planet,†Isely said in a statement. “This next step – sustainably growing organic and clean hydroponic products ourselves on site and harvested fresh for our store each morning – is a real testament to that commitment and who we are as a company. We can’t wait for our hometown community to sample products grown literally outside of our store.
Overall, Natural Grocers operates 161 stores in 20 states.
