Men were asked to pay more at the first “Pay Gap Store”

LOS ANGELES, December 15, 2021 / PRNewswire / – Some buyers are advised to pay more on the first “Payment variance store“, a revolutionary new online store from Trusaic, where prices reflect – and compensate for – the global wage gap.

Male shoppers at the new store are among those he says pay higher prices, as American men still earn on average 18% more than American women – a difference known as the pay gap between the sexes.

The store suggests that other customers, meanwhile, pay less, reflecting how those of their gender and race / ethnicity on average to earn less.

The new store is the creation of Trusaic, a leading provider of equal pay compliance software – and a way to highlight the persistence of large pay gaps between gender and race / ethnicity.

“It’s a revolutionary idea in online retail,” says Matt Gotchy, spokesperson for Trusaic. “It is the only store in the world with a ‘price gap’ that balances the pay gap to the outside world.”

The store sells a range of t-shirts, mugs and tote bags, each with the message “Where’s my X%?” – where the value of “X” for each client depends on their declared gender and race / ethnicity.

Visitors to the store are first asked about their gender and race / ethnicity. The price offered to them for each item then reflects the average American wage gap faced by those in their profile.

Asian men are the only customers who are asked to pay the full Pay Gap Store price, as they earn the most on average. p

All other groups – including white males, the second highest earner – are then offered a lower price, based on their own “Pay Gap Store discount”.

Hispanic women are offered the lowest price of all, as they face the largest pay gap on average, earning only 49 cents on the dollar earned by Asian men. The message on their merchandise therefore asks: “Where is my 51%?” So their cup, for example, sells $ 12.24 – compared to $ 24.99 suggested for Asian men and $ 20.99 for white men (reflecting the 16% pay gap between the latter two groups).

The store does require customers of different profiles to pay different prices. It is simply suggests what a fair price would be for a client of each profile. Whether they actually pay it – or whether they choose to pay the lowest price available instead – is up to them and their conscience.

Proceeds from the store will benefit Equal Rights Advocates, the charity behind the Equal Pay Today initiative.

About Trusaic
Trusaic is a regulatory compliance software company focused on advancing social well-being in the workplace and solving the most complex HR challenges around people, data and compliance. Our mission is to create a better world of work – helping organizations achieve pay equity, foster a more diverse and inclusive workforce, help economically disadvantaged people find work and secure employment. employee access to affordable health care.


Matt Gotchy
[email protected]
(213) 814-5760

SOURCE Trusaïc

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