DNA’s Sugar Free A Fast Company Project 2022 World Changing Ideas Finalist

“When you can do something that makes a difference in people’s lives and in your community, it changes how we see the power of advertising,” explained Alain Brown, President of DNA. “Being able to bring together our passion for impact with technology and marketing on behalf of this important cause, is one of the most meaningful projects we have worked on. We look forward to expanding it into an initiative national and are very grateful for this recognition.”

DNA’s Sugar Free project was a finalist in the Small Startups category and an honorable mention in the AI ​​& Data and Corporate Social Responsibility categories.

“We are constantly inspired by the novelty and creativity that people are applying to solve some of our society’s most pressing problems, from housing to the climate crisis. fast business relishes its role in amplifying important innovative work to tackle big challenges,” says David Lidskyacting editor of fast business. “Our journalists have identified some of the most ingenious initiatives to launch since the start of 2021, which we hope will both have a significant impact and inspire others to join the solution.”

Now in its sixth year, the World Changing Ideas Awards features 39 winners, 350 finalists and more than 600 honorable mentions, with climate, social justice, AI and data among the most popular categories. A panel of fast business editors and reporters selected winners and runners-up from more than 2,997 entries in transportation, education, food, politics, technology, health, social justice, etc

About the World Changing Ideas Awards: Ideas that change the world are one of the fast businessand focuses on social good, seeking to elevate end products and brave concepts that make the world a better place. A panel of judges from all sectors select winners, runners-up and honorable mentions based on feasibility and potential for impact. In an effort to reward ingenuity and foster innovation, fast business draws attention to ideas with high potential and helps them expand their reach to inspire more people to start working on solving the problems that affect us all.

About DNA
In its 24th year, DNA is an independent, minority-owned and operated, full-service agency headquartered in Seattle that creates work that moves people, business and culture forward. DNA’s clients include BECU, Amazon, Pabst Blue Ribbon, Tableau, Golden 1 Credit Union, Swerve, PCC Community Markets, Puget Sound Energy, Rainier beer, Taco Time Northwest and Ziply Fiber. Visit DNA on www.dnacreates.comon Twitter at @dnaseattle and on Facebook.

CONTACT: Tony Lee, [email protected]


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