You will soon be able to purchase Clinique and MAC makeup at select Target stores
That’s because the chain is opening Ulta Beauty mini-stores in August at over 100 Target stores nationwide and online, which will bring over 50 skin care and cosmetics brands for the first time. of prestige such as Clinique, MAC Cosmetics and Smashbox in its stores.
Target has grown its beauty business over the past few years by adding new affordable brands to its shelves.
“However, Target is still not seen by many consumers as a specialist beauty player and as such has missed growth in the more premium end of the market,” said Neil Saunders, analyst at retail and Managing Director of GlobalData Retail. . “The partnership with Ulta should help Target elevate its beauty proposition to capture a larger share of the buyers’ portfolio.”
There are also some risks to the partnership, especially if the new concept doesn’t resonate with Target’s bargain buyers.
“It can be difficult to get consumers to switch to high-end beauty, especially when they’re already spending a lot on their trips to Target,” Saunders said.
Target said Ulta mini-stores will be staffed with Target workers trained in premium cosmetics and skin care brands by Ulta.