The Very Good Butchers opens another vegan butcher shop. Next step: Expansion in North America.

On October 6, Canadian vegan meat company The Very Good Butchers (VGB) will open a second plant-based butcher shop in downtown Victoria, British Columbia. The boutique will serve as a restaurant, vegan butcher and retail space, offering sit-down and terrace dining with brunch, lunch, dinner, bar and bakery menus as well as a deli case to order. that consumers can buy vegan deli-style meats. eat at home. The opening of a new store is just the beginning for the brand, which has a mission to grow in North America.

Created by chef and co-founder of VGB James Davison, the butcher’s restaurant menu will feature dishes made with the brand’s vegetable meats as well as vegan fish and chips, charcuterie boards, baked goods and a bar menu with beer and wine. The boutique deli box will feature VGB’s full line of products, including its brand new line of Butcher’s Select products such as MMM… Meatballs, Flippin ‘Good Burger, Cajun Sausage, Bratwurst Sausage and Breakfast Sausage.

“Our goal has always been to make plant-based eating as easy and accessible as possible, and we have realized the need for a sit-down restaurant with delicious vegan food,” said VBG co-founder and CEO Mitchell. Scott, in a statement. “As more people turn to plant-based foods, we are excited to continue to grow and open more butcher shops and restaurants across North America. With our outdoor patio and the ability to serve an extensive beverage menu including beer and wine, we hope our new butcher shop will become a local favorite.

Takeover of a vegan butcher

VGB was launched in 2016 as a supplier of artisan vegan cheeses and meats made from whole food ingredients such as beans, grains, vegetables and spices, and has sold its products in local farmers’ markets before. to open a storefront in Victoria. The company quickly expanded its offering to include plant-based burgers, hot dogs, pepperoni, bacon and steaks from various Canadian retailers and expanded to a larger location at the Victoria Public Market. .

In 2018, the company appeared on a Canadian reality TV show about investing Dragon’s lair, where Davison and Scott introduced their business to six dragons (investors) and served them an all-vegan Christmas dinner featuring their meatless products, such as Glaze Roast Beast, Bacon-Wrapped Cocktail Bangers, Truffled Mac, Sprouts Maple bacon brussels, and a charcuterie board with grilled smoked sausage, pepperoni and bangers in blankets.

The Very Good Butchers go public

Last year, VGB’s parent company, The Very Good Food Company Inc, began trading on the Canadian Stock Exchange under the symbol “VERY” and within days its shares were up 800%. At the end of 2020, the company reported an increase in sales of 582%, due to a 1,686% increase in orders year-over-year, compared to sales recorded the previous year.

Building on its success as a publicly traded company, VGB built a new production facility in Vancouver earlier this year to increase production capacity by 2,690% with 37 million pounds of product expected by 2021. La company also recently signed a distribution agreement in the United States with a wholesale distributor. United Natural Foods to strengthen its presence in the United States.

“Our growth is guided by our simple, noble, badass but beautifully simple mission: to lead millions of people to rethink their food choices while helping them make the world a good one,” Scott said. “And we do this by offering plant-based food options [that are] so delicious and nutritious; we are helping this type of diet become the norm.

To learn more about vegan butcher shops, read:

UK’s first vegan butcher shop sells out on opening day

Vegan butcher wins battle for Nestlé brands

Las Vegas gets its first vegan butcher shop

Nicole Axworthy is editor-in-chief of VegNews and author of the cookbook DIY Vegan.