The owner of The Crown Boutique in New Bern turned his hobby into a profession


Workplaces can often be frustrating and stressful, but when you enjoy what you’re doing and the satisfaction you get from serving others, it’s worth it.

For Shari Cooper, her hobby of making others look good motivated her to start her own business.

Cooper received a manicure license from Lenoir Community College and an esthetician license from Craven Community College.

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“I have worked in retail, sales and merchandising for almost 20 years,” Cooper said. “After I got my license I worked in a few salons in the area, but eventually decided I wanted to have my own store.”

Cooper first started his clothing business online.

She said she believed other salons would not allow her to promote her clothing business in their locations while working as an employee.

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The Pink Crown store has clothing sizes small to 3x depending on what is available from its distributors. She also sells accessories such as handbags, jewelry and glasses.

Cooper’s nail and esthetician services include manicures, pedicures, full sets and fillings, facials and waxing.

“I still have my online shopping site and the location of my storefront.” Cooper said. “I try to ship the same day if the order arrives early enough in the day.” she said.

Cooper said business has been good so far.

“Regarding my nail services, I already had a stable customer base.” The nail service is what helps my shop. Customers come for their services and usually browse the store, ”adding that she thinks the location and color of her signage helps attract customers.

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Customer Shay Roland said she has been using Cooper’s service for almost a year. Roland moved to the area after graduating from Shaw University and is very satisfied with the store’s services.

“She’s always professional and never seems to be having a bad day,” Roland said.

She graduated in 2006 from New Bern High School. She is the daughter of Melvin and Carlotta Cooper.

Hours are 10 a.m. to 6 p.m. Tuesday to Friday and 10 a.m. to 5 p.m. Saturday.

Walk-in tours are welcome, but appointments are highly recommended.

For more information about the store, visit or call 252-288-9609. To make an appointment, visit The Pink Crown Boutique & Spa.

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