united states – Yoimise http://yoimise.info/ Wed, 13 Apr 2022 05:08:36 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://yoimise.info/wp-content/uploads/2021/06/icon-2-150x150.png united states – Yoimise http://yoimise.info/ 32 32 Senator Ed Markey wants DST to stay for good https://yoimise.info/senator-ed-markey-wants-dst-to-stay-for-good/ Mon, 14 Mar 2022 21:26:16 +0000 https://yoimise.info/senator-ed-markey-wants-dst-to-stay-for-good/ As the clocks ticked forward and Americans lost sleep Sunday morning with Daylight Saving Time, Senator Ed Markey joined Boston Public Radio to talk about his DST legislation, as well as share his thoughts on Russia’s invasion of Ukraine and climate change policy. Markey wants to keep daylight saving time all year round In 2021, […]]]>

As the clocks ticked forward and Americans lost sleep Sunday morning with Daylight Saving Time, Senator Ed Markey joined Boston Public Radio to talk about his DST legislation, as well as share his thoughts on Russia’s invasion of Ukraine and climate change policy.

Markey wants to keep daylight saving time all year round

In 2021, Markey introduced a bipartisan bill that would maintain daylight saving time year-round, which would mean more daylight in the afternoons during the dark winter months.

“Spring doesn’t start until it’s daylight after you get home from work, after you get home from school,” Markey said of the current system. “You can’t start Little League until you have daylight saving time, you don’t feel safe walking to the store if you’re female.”

It has long carried the torch to prolong and extend daylight saving time. In the 1980s and again in 2005, Markey passed bills to lengthen it by moving the date.

Its efforts to maintain DST could be a rare bipartisan victory. He says conservative Florida Sen. Marco Rubio has signed on, along with nine other Republicans. Markey would only need 10 Republicans if he could rally all the Democrats to push his legislation through the Senate.

Markey’s motivations also stem from the potential energy saving benefits, in addition to the desire for more daylight.

“People feel better with daylight saving time,” he said.

In terms of energy policy, “I believe we can do it”

The end of President Joe Biden’s Build Back Better plan, due to an impasse brought by West Virginia Senator Joe Manchin and Arizona Senator Kyrsten Sinema, also ended the hard-line climate policy included in the plan. law Project. As Manchin reopens the possibility of a deal, Markey says he is hopeful to push through the energy policy.

“I believe we can do it,” said Markey, whose office is working with Manchin to find a “sweet spot” on climate policy. ” I take it [Manchin] on word, he has said many times that climate is the easiest, energy is the easiest. … Hopefully we can get a lot of the climate provisions that were in the Build Back Better Bill.”

Markey said he particularly hopes to see tax breaks for wind, solar and electric vehicles. “If we got that, it would be historic,” he said. “That’s our hope. I don’t think that will happen in March — when we’re going to focus on nominating Supreme Court nominees — but I do believe that by the end of April we’ll have a shot at finishing a package that has a possibility of include major climate action.

In response to the Russian invasion, “We don’t want to start World War III”

As Russia continues its attack on Ukraine, Markey called for a balance between supporting the Ukrainian military and refugees and preventing nuclear escalation. “Obviously our hearts go out, we can see the pain,” Markey said. “But at the same time, we don’t want to start World War III. We don’t want a US military engagement with the Russians, because that could very quickly escalate into a scenario involving biological and nuclear weapons.

In 2021, Markey introduced legislation with California Representative Ted Lieu that would prevent the United States from deploying nuclear weapons unless first attacked with nuclear weapons. Markey said he would be particularly concerned about the use of nuclear weapons if former President Donald Trump were to be re-elected in 2024.

“There needs to be a formalized process put in place to ensure that no individual in our country has the capability to use nuclear weapons without first, in my view, having to go to Congress,” did he declare.

As gas prices rise in the wake of the Russian invasion, Markey also pointed to this moment as a reason to promote electric vehicles.

“I just think it’s time for us to end America’s funding of Putin’s dirty oil piggy bank, it’s the funding he uses to deploy the tanks, planes and infantry in Ukraine,” he said. “It won’t be, ‘Drill, baby, drill,’ it’s going to be, ‘Plug in, baby, plug in.'”

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Keeping wine and liquor out of grocery stores is good for Colorado – The Denver Post https://yoimise.info/keeping-wine-and-liquor-out-of-grocery-stores-is-good-for-colorado-the-denver-post/ Fri, 11 Mar 2022 13:45:26 +0000 https://yoimise.info/keeping-wine-and-liquor-out-of-grocery-stores-is-good-for-colorado-the-denver-post/ On February 24, Krista Kafer wrote a column arguing that voters shouldn’t refuse to accept proposed ballot questions to allow unlimited wine sales at grocery and convenience stores “just to save liquor stores.” In fact, she’s right. There are plenty of reasons why voters should reject this proposal to grab money from out-of-state grocery chains, […]]]>

On February 24, Krista Kafer wrote a column arguing that voters shouldn’t refuse to accept proposed ballot questions to allow unlimited wine sales at grocery and convenience stores “just to save liquor stores.”

In fact, she’s right. There are plenty of reasons why voters should reject this proposal to grab money from out-of-state grocery chains, and saving local Colorado liquor stores is one of them.

The grocery market in Colorado is dominated by six out-of-state chains: Walmart, Amazon-Whole Foods, Costco, Kroger-King Soopers, Target and Safeway-Albertson’s. Not one is a Colorado company. The dollars we spend at these stores are trucked back to other states and used to fund lavish CEO pay and further enrich shareholders. In 2020, Amazon earned $21.3 billion, Costco earned $21.8 billion, Walmart earned $14.8 billion, Target earned $4.4 billion, and Kroger earned $2.78 billion. of dollars. Safeway-Albertsons earned just $917 million, but they’re on track to join the billionaire club soon.

I’m pointing this out because are these out-of-state chains asking voters to make a sweeping, sudden change to Colorado’s liquor laws because they’re concerned about “consumer convenience?” Of course not. They are driven by greed and simply want to increase their profits.

Are shoppers in Colorado currently unable to find good places to buy wine? Of course not. Colorado has one of the best liquor markets for consumers of any state in the country. We have over 1,600 locally owned independent liquor stores offering a wide selection at great prices, including many Colorado artisan products not offered by the chains.

But why not give the grocery chains what they want – having the option to buy wine at the grocery store or go to the local liquor store would be handy. It is a false choice. There simply isn’t enough business to sustain both, and grocery chains would use predatory pricing and monopoly power until local competition largely dies out. It is a choice for consumers and voters.

Over 65% of local liquor stores in Colorado are minority owned and over 50% are owned by women. These local businesses that support Colorado families and provide a solid income for the middle class. The dollars we spend in local stores are redistributed into our local communities, benefiting Coloradans rather than CEOs and shareholders in other states. Systemic racism, sexism, income inequality and a shrinking middle class are major issues in the United States. Should we vote to shut down hundreds of minority and women-owned Colorado businesses and lay their owners and employees out of work to further boost profits for state-owned, billion-dollar corporations?

But that wouldn’t be the only impact. Grocery chains mostly only sell big-brand products from big suppliers, excluding artisan producers in Colorado. With liquor stores being eliminated from our communities, there would be no room for Colorado craft producers to sell their wares. Colorado’s cottage industry would be diminished and consumer choice reduced, as Colorado’s craft brewers and distillers would also be forced out of business.

Public safety would also suffer. Young people (under 21) regularly shop at grocery stores, convenience stores and chain stores and most of these stores have fewer and fewer employees these days as they focus on self-checkouts and automation. Shoplifting is much easier in these stores, and therefore underage access to alcohol would increase.

The ballot issues also violate the terms of a 20-year legislative compromise struck just six years ago. Voters should not reward corporate chains that want to go back on their word.

Ultimately, Colorado voters should consider the profound impact this will have on an already efficient market before deciding whether to go along with an out-of-state chain’s cash grab. There are many reasons to dismiss these voting issues, and saving local liquor stores in Colorado is just one.

Chris Fine is the executive director of the Colorado Licensed Beverage Association.

To send a letter to the editor about this article, submit it online or see our guidelines for how to submit by email or mail.

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ACME’s parent Albertsons plans to sell ACME and its other chains https://yoimise.info/acmes-parent-albertsons-plans-to-sell-acme-and-its-other-chains/ Fri, 04 Mar 2022 10:11:29 +0000 https://yoimise.info/acmes-parent-albertsons-plans-to-sell-acme-and-its-other-chains/ Albertsons Cos., the parent company that owns Malvern-based Acme Markets, may seek to offload some of its nearly two dozen grocery chains as the company launches a review of its business strategy, analysts said. The sale of shares in the company would reward Cerberus Capital Management and Philadelphia-based Lubert-Adler Partners, two large investment firms that […]]]>

Albertsons Cos., the parent company that owns Malvern-based Acme Markets, may seek to offload some of its nearly two dozen grocery chains as the company launches a review of its business strategy, analysts said.

The sale of shares in the company would reward Cerberus Capital Management and Philadelphia-based Lubert-Adler Partners, two large investment firms that took Albertsons to the public markets and now own nearly half of its shares. In December, New York-based Cerberus held a 32% stake and Lubert-Adler 12%. The companies did not respond to requests for comment.

The Boise, Idaho-based supermarket operator went public in 2020, selling around 50 million shares at $16 apiece. Since the IPO, share prices have risen about 85% before the announcement of the revision on Monday sent the stock higher as Wall Street welcomed the move. The stock price closed at $35.70 on Thursday, up $3.70, or more than 11%.

» READ MORE: Acme grocery chain is sold to investment group

Albertsons, the second-largest grocer in the United States behind Kroger, blasted potential suitors in its Feb. 28 announcement. The company said the review, aided by Goldman Sachs and Credit Suisse, would include consideration of “potential strategic or financial transactions” and entertaining “investigations,” generally outside of possible merger or acquisition offers.

“The Board of Directors believes that the continued strength of our business and the breadth of our portfolio of assets warrants careful and thoughtful consideration of all possible avenues towards maximizing value creation,” said Chan Galbato, co-chair of the board of directors, in a press release. Galbato is Managing Director of Cerberus Operations, which provides operational consulting to Cerberus portfolio companies.

Albertsons gave no timeline for the review, gave no indication that it was leaning towards a strategic direction, and added that the review could result in no action at all. A spokeswoman said Albertsons had no further comment.

“These investors buy assets for a song, put some money in it, improve the stores, and then resell for a profit. Now they want to get good returns on that,” said John Stanton, professor of food marketing at St. Joseph’s University in Philadelphia “Their real business is to sell businesses, not food. That’s what you hire investment bankers for, to sell assets.”

Acme could be sold “as real estate” to other chain stores, said Stanton, who is unrelated to the review. Acme, based in East Whiteland Township, has about 161 stores in Connecticut, Delaware, Maryland, New Jersey, New York and Pennsylvania.

Although the review surprised some industry observers, analysts at Morgan Stanley at Guggenheim speculated that parent company Albertsons might be worth more in pieces, offering a large payout to its biggest investors. Albertsons operates approximately 2,300 supermarkets, 1,700 stand-alone pharmacies, 400 gas stations and dozens of warehouses and food processing plants, spread across 34 states. Besides Acme, Albertsons’ major brands include Safeway, Jewel Osco and Vons.

Albertsons and other grocers have felt growing pressure, not just from Walmart, whose in-store markets rank it among the largest supermarket operators, but also from Amazon, whose same-day deliveries and Whole Buy Foods positioned it to sell more groceries. Grocery consultants say even the biggest chains will need to spend more on marketing, inventory, automation and delivery services to protect their market share.

Cerberus’ past investments include Chrysler Corp.; one of his current ventures is FirstKey Homes, which has purchased 25,000 suburban homes across the country for rental.

Based in Philadelphia, Lubert-Adler is a real estate company whose main investors include Pennsylvania state pension funds. Partner Dean Adler was the architect of the investment funds’ purchase and expansion of Albertsons in the early 2000s in hopes of cutting costs and increasing sales under one management team.

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GOOD PLANeT Foods expands its product line with the first of its kind, real wheels of smoked cheese https://yoimise.info/good-planet-foods-expands-its-product-line-with-the-first-of-its-kind-real-wheels-of-smoked-cheese/ Wed, 02 Mar 2022 14:00:00 +0000 https://yoimise.info/good-planet-foods-expands-its-product-line-with-the-first-of-its-kind-real-wheels-of-smoked-cheese/ “We are committed to expanding the plant-based cheese segment by pushing boundaries and providing consumers with new ways to enjoy allergen-free and dairy-free cheese,” said Co-CEO of GOOD PLANET Foods Bart Adlam. “With our new smoked wheels, that’s exactly what we’re doing. These naturally smoked offerings will bring the joy of cheese to consumers who […]]]>

“We are committed to expanding the plant-based cheese segment by pushing boundaries and providing consumers with new ways to enjoy allergen-free and dairy-free cheese,” said Co-CEO of GOOD PLANET Foods Bart Adlam. “With our new smoked wheels, that’s exactly what we’re doing. These naturally smoked offerings will bring the joy of cheese to consumers who are vegan, flexitarian, or just trying to take a small step towards healthier, PLANeT eating.”

experts say that if each person in United States gave up meat and dairy at least one day a week, the environment would reap the benefits. By replacing dairy products, consumers could save at least 50% of the Earth’s water consumption as well as thousands of tons of carbon emissions. GOOD PLANeT Foods products contain simple, clean ingredients that also make them a PLANET-friendly option. GOOD PLANeT Foods products are vegan, dairy-free, gluten-free, soy-free, lactose-free, allergen-free, non-GMO and keto certified.

GOOD PLANeT Foods, now available in more than 1,200 outlets nationwide, offers a variety of plant-based cheeses, including the recently announced slices, shreds, wedges and smoked wheels that are made with clean ingredients , such as coconut oil. and vegetable starches that create superior taste, texture and melting.

For more information and to find a store near you, visit www.goodplanetfoods.com and follow on Instagram at @goodplanetfoods.

About GOOD PLANET foods
With a mission to be and do good for you and the planet, GOOD PLANeT Foods offers premium plant-based cheese products. Plant-based cheeses are made from coconut oil, plant starches and proteins which create superior taste, texture and meltability. GOOD PLANeT Foods offers a healthy alternative to dairy cheese without having to compromise on the joyful dairy cheese experience. Free from all eight primary allergens, including dairy, tree nuts, soy, egg, and wheat, GOOD PLANeT Foods is gluten-free, certified vegan, kosher, and non-GMO project verified. GOOD PLANeT foods can be found nationwide at grocery retailers including Sprouts, Wegmans, Giant, Albertsons/Safeway, Jewel-Osco, and more. For more information and to find the nearest retailer to you, go to www.goodplanetfoods.com as well as follow us on instagram and Facebook.

Media contacts:
Power of digital marketing
[email protected]

SOURCE GOOD PLANET Foods

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How Bitcoin Ends Injustice – Bitcoin Magazine: Bitcoin News, Articles, Charts, and Guides https://yoimise.info/how-bitcoin-ends-injustice-bitcoin-magazine-bitcoin-news-articles-charts-and-guides/ Sat, 26 Feb 2022 22:00:00 +0000 https://yoimise.info/how-bitcoin-ends-injustice-bitcoin-magazine-bitcoin-news-articles-charts-and-guides/ Decoupling Exploitation from Gain: How Bitcoin Ends Injustice and the Importance of Orange-Pilling Tens of millions of people in the United States consider themselves activists and concerned about social justice; people engaged in a form of work that is directly or tangentially focused on political/social change. Indeed, according to Gallup, about 40% of Americans consider […]]]>

Decoupling Exploitation from Gain: How Bitcoin Ends Injustice and the Importance of Orange-Pilling

Tens of millions of people in the United States consider themselves activists and concerned about social justice; people engaged in a form of work that is directly or tangentially focused on political/social change. Indeed, according to Gallup, about 40% of Americans consider themselves environmentalists. And a recent study by the Case Foundation (2017) reveals that nearly one in five millennials identify as activists in one way or another.

Until we do a better job of responding to Wall Street and government-informed narratives around Bitcoin, and until we invest far more of our personal resources and time in demonstrating how Bitcoin promises a world best for all, these activists, these potential agents of change for good, will continue to fight battles that simply cannot be won – and those who suffer injustice will continue to do so.

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Great Harvest Bakery Cafe increases fourth quarter sales by 14.9% https://yoimise.info/great-harvest-bakery-cafe-increases-fourth-quarter-sales-by-14-9/ Wed, 23 Feb 2022 21:56:49 +0000 https://yoimise.info/great-harvest-bakery-cafe-increases-fourth-quarter-sales-by-14-9/ As Bread and Sandwich Sales Soar, “Hub & Spoke” Cafe Model Drives Operational Efficiency Dillon, Montana (RestaurantNews.com) The industry’s leading fresh bread and coffee franchise reports that same-store sales for the fourth quarter of 2021 are up 14.9% from 2019, the last “normal” year of comparison. For a comparison of similar sales with big box […]]]>

As Bread and Sandwich Sales Soar, “Hub & Spoke” Cafe Model Drives Operational Efficiency

Great Harvest Bakery Cafe increases fourth quarter sales by 14.9%Dillon, Montana (RestaurantNews.com) The industry’s leading fresh bread and coffee franchise reports that same-store sales for the fourth quarter of 2021 are up 14.9% from 2019, the last “normal” year of comparison. For a comparison of similar sales with big box competitors and other QSRs in the space, advertised big harvest markets for the same quarter, coffee sales increased by 17.7% compared to 2019.

“As a high-growth concept, we have chosen to perfect our expansion model, which aligns with the direction of the fast-casual restaurant environment that must provide investors and entrepreneurs with cutting-edge strategies to raise real estate challenges. and production costs, while efficiently serving ‘main street’ and surrounding communities,” said Eric Keshin, president and chief marketing officer of Great Harvest Bread Company. “We have identified 50 markets positioned for this multi-unit expansion program.”

This Hub & Spoke concept is designed for the multi-unit operator to reduce costs through smaller footprint coffee locations to maximize the production capabilities of a hub.

The hubs are full bakery cafés that can accommodate 40 to 45 people and have all the artisan bread production on site. The shelves operate like cafes; they have fresh bread provided daily by the Hub and must be located within 40 minutes of a Hub. Their menu is the same as their Hub; they bake items on site like cookies, biscuits, scones, etc., to maintain the aroma of a bakery.

The footprint of a Spoke should be approximately seventy percent (70%) of the footprint of a Hub. This significantly reduces initial development costs as well as operating costs.

Great Harvest Bakery Cafe increases fourth quarter sales by 14.9%

the Hub & Spoke model can be purchased from existing locations with an active revenue stream to then expand around them, partner with single operators to further expand market presence and enter new markets with Hub & Spoke units. Opportunities exist in the following markets: Atlanta, Chicago, Birmingham, Greenville and Spokane and in the following states: California, Florida, Texas and Washington DC

The Southlake, Texas owners took over an existing location and quickly added two additional shelves around the legacy store. In Elkins, WV, the owner first introduced the business to the new market, then added the second location in his second year.

The concept of making bread made from scratch was deemed essential, as bakery cafes across the United States continued to feed communities during food shortages and provided donated bread to local food banks.

“We held on and grew during the pandemic as franchisees adapted to meet consumer needs. From popular annual LTOs, premium breakfast sandwiches to on-the-go convenience, our wide variety of specialty sandwiches and sweets naturally sets the company apart from QSR big box competitors,” said Eric Keshin, President and marketing director of Great Harvest Bread Company. “The demand for authentic bread is obvious.”

According to Technomic 2020 Sandwich consumer trends report, consumers ate an average of 3.3 sandwiches per week, and nearly 60% of those sandwiches were purchased from foodservice providers. That same report says 61% of consumers chose to buy a breakfast sandwich at least once a month, up from 57% in 2018.

In addition to its strategic expansion model, available across large territories, the seasoned franchisor is investing in new drive-thru locations, further supporting online ordering and advancing its loyalty platform.

To learn more about franchise opportunities with Great Harvest Bread Company, visit https://www.greatharvest.com/franchise.

Great Harvest Bakery Cafe increases fourth quarter sales by 14.9%

About Great Harvest Bread Company

Great Harvest Bread has spent the past 45 years perfecting the combination of ingredients to make the freshest, most authentic breads and pastries, as well as the newest sandwiches, cereal bowls and soups, reaching nearly 200 locations, all of which continue to grind theirs. Wheat Golden Triangle every morning from scratch. Providing local communities with authentic daily fresh breads and pastries, the brand is now expanding through franchising with a new bakery-café model ideal for timeshares. Open for three parts of the day – breakfast, lunch and dinner – the menu has expanded beyond a wide variety of soft and delicious breads to include soups, sandwiches and cereal bowls.

Contact:
Maria Antonia Barragan
PR Fishman
mbarragan@fishmanpr.com
847-945-1300 ext. 269

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The week in business: a step towards data privacy https://yoimise.info/the-week-in-business-a-step-towards-data-privacy/ Sun, 20 Feb 2022 12:00:06 +0000 https://yoimise.info/the-week-in-business-a-step-towards-data-privacy/ What’s new? (13-19 Feb.) Google Privacy Changes Google announced on Wednesday that it plans to change its Android smartphone software to limit data sharing between apps and with third parties. The other major smartphone software provider, Apple, which has made privacy a selling point, announced new measures last year. But the two companies took different […]]]>

Google announced on Wednesday that it plans to change its Android smartphone software to limit data sharing between apps and with third parties. The other major smartphone software provider, Apple, which has made privacy a selling point, announced new measures last year. But the two companies took different approaches. Apple allows customers to choose whether or not to block tracking, which has had a significant impact on companies that rely on customer data to target ads. Meta said this month that the changes will cost it $10 billion in ad revenue this year. Google, which unlike Apple makes most of its money from selling digital ads rather than devices, has promised its changes won’t be as disruptive. It plans to support its existing technologies for at least two more years to give advertisers a chance to prepare.

Despite shortages of some products and hordes of workers sick from Omicron, Americans continued to shop last month. Retail sales in January rose 3.8% from the previous month, according to data released Wednesday by the Commerce Department. That’s a rebound after a sharp decline in December, when spending fell 2.5%. The new numbers don’t account for rapidly rising prices, and there are some data quirks to consider (gift cards received in December are often spent in January, for example), but economists said that the rebound was always a good sign for the economy. In another sign of consumer spending resilience, Walmart said on Thursday it beat earnings expectations last quarter, though as the nation’s largest grocery chain it is particularly sensitive to inflation and rising wages. Macy’s, Home Depot and Lowe’s report earnings this week.

The Winter Olympics, which end on Sunday, looked rosier on social media than it did in person. China has used bots, fake accounts, genuine influencers and other tools to push its narrative of the Games (a feel-good success of an event) and downplay other aspects (like boycott calls of the Games on the country’s human rights violations). Some of these efforts were aimed at foreign viewers. Inside China, the state has more power of curation. The men’s hockey game between the United States and China, which the American team won 8-0, was not broadcast, for example, on the main public sports television channel. Brown, snowless mountains were blanked out by state media. And an appearance by Peng Shuai, the professional tennis player who disappeared after accusing a senior Communist Party leader of sexually assaulting her, was not mentioned.

President Biden said Thursday that a Russian invasion of Ukraine remains a “very high” possibility. And that’s not good news for energy markets. An invasion could drive up oil and natural gas prices, prolong high inflation and affect global financial markets. Countries that depend on Russia for energy could be particularly susceptible to economic repercussions. In 2021, 38% of the natural gas used by the European Union came from Russia, according to research organization Bruegel. If the flow of natural gas is interrupted, businesses could be forced to close and household bills, already higher than usual, could continue to rise.

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How Costco Invented Kirkland Signature https://yoimise.info/how-costco-invented-kirkland-signature/ Sat, 05 Feb 2022 09:00:00 +0000 https://yoimise.info/how-costco-invented-kirkland-signature/ It is also a shocking success. Kirkland made $58 billion in revenue in Costco’s last fiscal year, accounting for about a quarter of the company’s total revenue. Kirkland is America’s largest consumer packaged goods brand by sales. It’s bigger than Hershey (HSY), Campbell’s Soup (pcb) Where Kellogg (K). But it has not always been so. […]]]>

It is also a shocking success.

Kirkland made $58 billion in revenue in Costco’s last fiscal year, accounting for about a quarter of the company’s total revenue. Kirkland is America’s largest consumer packaged goods brand by sales. It’s bigger than Hershey (HSY), Campbell’s Soup (pcb) Where Kellogg (K).

But it has not always been so. It took a few decades for Costco to come up with its strategy in Kirkland.

If you shopped at Costco in the United States three decades ago, you’d find about 30 different Costco private label brands alongside the main staple food and household product lines.

There was simply Soda. Chelsea toilet paper. Ballantrae wine. Weight detergent. Nutra Nuggets dog food. These brands were only sold at Costco, which was called PriceCostco at the time after Price Club and Costco merged in 1993 (Costco dropped “Price” from its name four years later).

But Jim Sinegal, co-founder and CEO of Costco at the time, decided those brand names were forgettable. He sensed a major opportunity to review the company’s private label strategy.

Sinegal was inspired by a 1991 article in Forbes about the rising profit margins of major consumer goods companies of the day like General Foods, HJ Heinz and Nabisco and the emerging growth of private label brands. Consumers are “beginning to switch to house brands…The trend so far is only a trickle but it’s showing signs of growing quite rapidly,” the article said. Sinegal highlighted key passages from the article and sent it to Costco’s top merchants.

At the time, Costco was also expanding internationally, especially in the United Kingdom and Canada, where the stores’ private labels were of higher quality and more popular with shoppers than in the United States. Most US chain private labels were boring, knock-offs with white labels.

“We saw that there was a resurgence of private label products, and that was hugely due to the fact that the prices of branded products were rising so quickly,” Sinegal said at a 2019 conference at the University. of Georgetown. Rising prices for major brands “created an umbrella” allowing Costco to grow its own brands 15% to 20% below branded alternatives, he said.

Sinegal told Costco merchants that he wanted the quality of Costco’s private labels to replicate those found overseas. And he had an unusual request – a name for each of them.

“Conventional wisdom said you had to have a different name for every class of product you had — à la Sears Roebuck with Kenmore appliances and DieHard batteries and Craftsman tools,” Sinegal said in 2019. “We got it. looked and we said, you know, we’re in so many countries and we have such a range of products that we’ll have a room full of lawyers doing nothing but trying to clear these names.”

Sinegal asked staff for suggestions for a name and someone pitched Kirkland Signature, a spin on the company’s Washington state headquarters location, and came to executives with a design. (“Seattle Signature” was also considered, but Costco could not trademark the name.)

“We liked it,” Sinegal said. “We allowed it for every country and every product category we would have. It made it simpler.”

So in 1995 all those private label names disappeared at Costco and were replaced by a new logo with a simple black, white and red design indicating Kirkland Signature.

Although Costco soon moved its headquarters to nearby Issaquah, the Kirkland name stuck: “No one could spell Issaquah, so we kept it.”

‘KS’

Kirkland Signature, known as “KS” at Costco, would soon be slapped on everything from diapers to tires to golf clubs.

Last year, Costco launched a 24-pack of 12oz Kirkland Hard Seltzer and a 750ml Prosecco Rosé. This year, Costco is adding the Kirkland Cauliflower Pizza, furnace filters and a set of sauté pans, among other items.

Costco’s private label alone is an essential part of the retailer’s positioning with customers and a way for Costco to set itself apart from its competitors.

Kirkland, which is exclusive to Costco, attracts members to the warehouses and leads them to renew their annual subscriptions of $60 and $120 each year. Perhaps more important to the company, Kirkland is helping Costco cement its image as a value store with quality products, analysts say.

Exclusive: Oscar Mayer hot dogs and Velveeta cheese will get more expensive

“Kirkland is a surrogate brand for Costco. It really means Costco,” said Christopher Durham, president of the Retail Brands Institute, a trade group representing the private label industry. Kirkland is designed to appeal to all demographics, he said, unlike many other retailers’ private label lineup that each targets a specific segment of shoppers.

Having a single name signals consistency to shoppers—exactly Costco’s goal—and also creates cost savings for the no-frills retailer. Costco doesn’t have to pay for different packaging and can put all of its buying power with suppliers behind Kirkland. A single private label is emblematic of Costco’s broader approach to warehouse merchandise: less choice is more.

“Kirkland has a one-note strategy and he’s really good at that note,” Durham said. “It creates a reason and a point of differentiation for people to shop there.”

‘Do not mistake yourself’

Many retailers have made developing their own brands a priority in recent years. In-store products generate higher profit margins than national brand products and do not incur the same advertising costs.

But Costco’s approach is new. It is still one of the only major retail chains to offer all of its private labels under one banner. In 2017, Costco rival Sam’s Club streamlined its 21 private labels into its Member’s Mark brand.
Kroger (KR) states in the filings that it produces and sells its private brands in three “tiers” – premium primarily under the Private Selection label, a mid-tier brand called Kroger, and value brands such as Big K and Heritage Farm. Kroger also produces a natural and organic brand called Simple Truth.
Costco is unusual in its approach to private label development.

Most supermarkets are adopting a similar tiered strategy, known as “good, better, best,” said Scott Mushkin, retail analyst at R5 Capital. But Costco has “positioned Kirkland as a premium brand at affordable prices.”

Other retailers are also selling a wider variety of labels in an effort to target different types of consumers for various products.

walmart (WMT) has more than a dozen private labels, such as Great Value household staples and George men’s clothing. Target (TGT) has dozens like Cat & Jack children’s clothing and Good & Gather food. Amazon (AMZN) has more than 400 different private labels, according to estimates.

Going all out on the Kirkland label remains a risk for Costco.

“Maintaining consistent product quality, competitive pricing and availability” of Kirkland products is “essential” to retaining members at Costco, the company says in its annual filings. If Kirkland “experiences a loss of member acceptance or trust,” sales and profit margins could suffer.

“If you have 99 good things and one bad thing, people will remember the one thing. So you’re not wrong,” Costco chief financial officer Richard Galanti said. “From an opportunity perspective, Kirkland is known. It’s a brand.”

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is it good for hiking? https://yoimise.info/is-it-good-for-hiking/ Thu, 03 Feb 2022 22:03:16 +0000 https://yoimise.info/is-it-good-for-hiking/ If you’re not in the military or a related field, you’ve never heard the term military surplus before. For decades, the United States and other militaries around the world have been recycling and reusing any unused or like-new equipment instead of throwing it away. Not only does this practice avoid waste, but it means that […]]]>

If you’re not in the military or a related field, you’ve never heard the term military surplus before. For decades, the United States and other militaries around the world have been recycling and reusing any unused or like-new equipment instead of throwing it away. Not only does this practice avoid waste, but it means that hundreds of specially designed outdoor items, such as tents, sleeping pads, boots, coats and even goggles, are available at the purchase for the public. However, determining if military surplus is the right choice for your next gear purchase can be a challenge. Even if you decide you want military surplus, sifting through all the options can be a bigger challenge than the hike ahead! Keep reading this military surplus guide to find out if it’s right for you.

Military surplus refers to equipment and materiel that the military no longer needs. Once equipment and materials are designated as “surplus”, they are made available to the public through various channels such as wholesale auctions, retailers and online stores. Military surplus runs the gamut, from backpacks and off-road shoes to gas masks and Kevlar vests. Although military surplus may include military weapons in some cases, you won’t have to worry about finding anything of this nature at your local military surplus retailer or online store. In most cases, military surplus stores offer useful durable pieces of equipment at affordable prices. In fact, don’t be surprised if you find unused gear at a fraction of the original retail price. Something to consider before buying anything is the fact that some items can be used while others are unopened; be sure to check all labels.

Use military surplus as hiking gear


Hiking gear can be expensive and, in some cases, unreliable. Nothing is worse than hitting the trail only to find your gear hasn’t prepared you for the elements. This is where military surplus can come in handy: Most military surplus gear is designed to withstand incredibly harsh conditions, and you can find items designed for specific environments, such as the desert, mountains, or Forest. Certain items, such as backpacks, are an excellent choice of military surplus because they are an essential aspect of most military kits and have therefore benefited from years and years of research and development. Additionally, military surplus is almost always less expensive than branded alternatives. However, it’s not completely without its downsides either. Before deciding whether or not to buy military surplus for your hike, you need to weigh the pros and cons.

Benefits of Military Surplus

Military surplus is durable and affordable. Additionally, it is popular with hikers, hunters, and outdoor enthusiasts due to its functionality. If you like to carry a first aid kit, rope, or small utility knife with you on your hikes, chances are your military surplus gear will come with specific compartments for essentials like these. Plus, you can even get smaller gear like utility knives, camping stoves, and first aid kits from military surplus suppliers, which means integrating your gear is easy.

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Ad Council and Amazon aim to inspire acts of love and create a more inclusive world in New Love Has No Labels campaign https://yoimise.info/ad-council-and-amazon-aim-to-inspire-acts-of-love-and-create-a-more-inclusive-world-in-new-love-has-no-labels-campaign/ Tue, 01 Feb 2022 05:01:00 +0000 https://yoimise.info/ad-council-and-amazon-aim-to-inspire-acts-of-love-and-create-a-more-inclusive-world-in-new-love-has-no-labels-campaign/ “We’re proud to work with the Ad Council to give customers a voice in such a meaningful way through Alexa,” said Alan Moss, vice president of global advertising sales at Amazon. “At Amazon, we are committed to increasing diversity, equity, and inclusion, and we’re thrilled that Alexa shares the diverse perspectives of our customers. Love […]]]>

“We’re proud to work with the Ad Council to give customers a voice in such a meaningful way through Alexa,” said Alan Moss, vice president of global advertising sales at Amazon. “At Amazon, we are committed to increasing diversity, equity, and inclusion, and we’re thrilled that Alexa shares the diverse perspectives of our customers. Love has no labels campaign resonates with our goals and the important work ahead. »

“We are honored to partner with Amazon and Alexa to redefine what love means by bringing diverse stories of inclusion directly into people’s homes. Our hope is that when audiences ask questions about love, they will hear voices that will inspire him to take action in their communities,” said the President and CEO of Ad Council Lisa Sherman. “This collaboration is entirely in line with the goal of Love Has No Labels: to flood the culture with messages of unbiased love across race, age, gender identity, religion, ability and background. sexual orientation.”

The campaign will also include a documentary-style film directed by Rodney Lucas, a winner brooklyn– documentary filmmaker based in the south of Chicago. The film delves deeper into the lives of the people featured in Alexa’s new response, and how acts of love have helped them and others feel more included. In one instance, when someone asks Alexa about love, they will hear the voice of Dianne, a community activist and wellness coach, who responds: “Love is when we create safe spaces for black women.” Other voices and stories include:

  • Applaud, software developer
    • “Love is showing patience and understanding when someone is learning a new language.”
  • Christopher, photographer, creative entrepreneur
    • “Love is when someone recognizes how I identify.”
  • igor, filmmaker
    • “Love is opening its doors to others without expecting anything in return.”
  • Jim, tour guide, anti-bullying advocate, ally
    • “We have to take care of each other, that’s how you show love. We have to show our love by being there for each other.”
  • rock, retired, ally
    • “Love is being there for someone without judgment.”
  • Rajee, product specialist, media disability activist
    • “Love is about helping people pursue their dreams, no matter what their abilities.”
  • Shujaa, student, organizer and activist
    • “Love is when true allies protect my voice.”

Watch the movie here: https://youtu.be/4L_ayZ9dqsk

the “Alexa, what is love?” The campaign will be promoted in Amazon audio ads, Amazon streaming TV ads, social media and digital formats nationwide. People can learn more about amazon.com/lovehasnolabels, which features the stories of the aforementioned people as well as inclusive actions anyone can take. When we act with love – by educating ourselves, taking meaningful action and supporting organizations that help communities that have been marginalized – we can fight prejudice, discrimination and hate.

the Love has no labels campaign launched for the first time on a national scale in 2015 with a video skeletons dancing and kissing before stepping out from behind an x-ray screen to reveal themselves as diverse couples, friends and families. The original”Love has no labelsThe video became the first public service announcement to win an Emmy for Outstanding Publicity and received over 169 million views, making it the second most viewed social activism video of all time. 2016, it was followed by “we are americafeaturing WWE® Superstar John Cena celebrating America’s diversity on Independence Day. In 2017, Love has no labels Put a twist on the kiss camera by turning it into a symbol of unbiased love with “Fans of Love.” The campaign launched its first short film in 2018 with “Rising“, written by Lena Waithe (The Chi, Master of None) and directed by David Nutter (Game of Thrones), asking the question, “why does it take a disaster to bring us together?” Most recently, in June 2020 Love has no labels took a clear stand against racial injustice with “fight for freedom“, revealing the stark contrast between the simple freedoms that many take for granted and the systemic racism that black people face every day in America. July 2020, the campaign launched “Fight the Virus. Fight the Bias.” to counter the hateful rhetoric the API community is experiencing amid COVID-19. In total, the campaign’s six videos have surpassed 397 million views online.

Since Love has no labels The initial campaign video launched in March 2015, there were over 19.2 million sessions in the United States on lovehasnolabels.com. Since the campaign launched, significantly more adults agree they can create a more accepting and inclusive environment (61% in March 2015 to 75% in June 2021), according to a survey commissioned by the Ad Council and conducted by Ipsos, Public Affairs. To date, the campaign has received over $154 million in donated media.

To learn more, visit the Love has no labels website, post public service announcements on Youtube, join the social communities of the campaign on Facebook, Twitter and instagram.

Advertising advice
The Ad Council is where creativity and causes converge. The nonprofit organization brings together the most creative minds in advertising, media, technology and marketing to tackle many of the most important causes in the country. The Ad Council has created many of the most iconic campaigns in advertising history. Friends don’t let friends drive drunk. smoked bear. Love has no labels.

The Ad Council is a non-partisan and non-denominational organization, engaging a wide range of communities, including the faith community, to have a positive impact on society. The organization’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council communities on Facebook and Twitter and display the creation on Youtube.

SOURCE The Advertising Council

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