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NEW MARKET — Not all artists paint.

Jon Henry, a social practice artist, said he once made art selling chicken eggs.

Before earning a master’s degree in art from New York University and James Madison University, Henry was a self-proclaimed “huckster.” To pay for expensive art manuals, Henry took produce from his family’s farm to sell closer to big cities like Washington, DC.

Henry worked to get the best price for each product and to find the price “sweet spot” to sell: what customers would pay for a given product that would bring Henry the most money.

In 2019 Henry, who grew up in a farming family in Rappahannock County, said he wanted to explore labels such as “Pasture Raised”, “Predator Friendly” and “Carbon Neutral”.

He set out to stock up on chicken eggs with all possible labels. He eventually found eggs that were certified as “locally-grazed, organic, soy-free, non-GMO, predator-friendly, cruelty-free and carbon-neutral,” and they were sold in compostable, recycled cartons.

He knew how many eggs usually sold and he knew which labels were the most desirable, but wanted to explore what it would be like to take the labels to extremes.

The resulting eggs featured Henry’s signature atop each and were included in an installation for the Valley Arts Council in Harrisonburg. The resulting price, for work done in all certifications, was approximately $13 per dozen eggs.

“Even my roadside stand in suburban DC couldn’t handle egg prices over $3,” Henry wrote in an article that detailed the project.

In the 2021 book, “The New Farmer’s Almanac, Volume V: Grand Land Plan,” published by grassroots modern farming group Greenhorns, Henry wrote about the intersection of being an artist and his latest attempt at open a grocery store and gift shop in the new downtown market.

The Jon Henry General Store opened in 2018 in the historic Abbie Henkel House on North Congress Street, across from the Shenandoah Valley Battlefields Foundation building, which also houses the New Market Area Chamber of Commerce.

The store, which emphasizes local and fair trade products, occupies the entire ground floor of the historic building.

Narrow, red double doors open into the wallpaper-covered main hall, which connects to the left and right rooms. Built like a typical home, the space was once used as a dry goods store in its history, according to the Jon Henry General Store website.

A passageway lit by wall sconces leads straight to the store’s cooler space, which features Virginia meat, dairy, eggs, seafood, and fresh and frozen produce. Much of the store’s meat, fresh produce and other products come from Jumpin Run Farm in Mount Jackson. Jumpin Run is Henry’s family farm.

To the left of the main lobby is a grocery space, with Heritage Virginia Mills stone-ground cereals, baked goods, fresh produce, and vegan dairy alternatives.

To the right of the carved wooden banister, past the green-carpeted staircase, is a section that offers freebies, vegan snacks, beverages, and other Virginia-made sauces, honey, and preserves.

Some of the brands it offers are Virginia Chutney Co., part of Rappahannock County-based Turner Foods, and products bearing the Virginia’s Finest check mark. It also offers Copernicus Toys and Gifts, a STEM toy wholesale business in Charlottesville.

Henry, 32, wears glasses, a blue Carhartt zip-up jacket with the Jon Henry General Store logo and hiking boots. A towering figure in a low voice, Henry fills the main aisle of the store.

In a garishly carpeted storage area in the building next door, which was recently purchased by Henry and his family, he sits down to talk.

The long rectangular room is mostly empty and shrouded in darkness by thick red curtains covering a semicircle of windows. These were left over from the space’s previous use as a place for funeral services.

In a woven chair in front of the windows, Henry described how he struggled to marry as an artist and as a shop owner before the COVID-19 pandemic hit in 2020.

When he started in 2018, Henry had a lot to learn about running a full-time business, he said.

“When we opened, it seemed cool to have an old-fashioned cash register,” Henry said. “And then it’s like, ‘Oh wait, we’re running a business.’ I need a [point-of-sale system] where I can find out what’s going on and create reports. »

As the pandemic took hold, Henry said his shop allowed him to stay engaged on social issues such as poverty and access to food, and to maintain the critical, conservative eye of an artist.

“They say the first five years of owning a business are the hardest,” Henry said. “Your first five years, part of which is two years of the pandemic, are very stressful.”

For Henry, the start of the pandemic coincided with opportunities to start accepting SNAP and EBT cards.

“Coincidentally, going into the pandemic, it was a pretty good business decision, but also a good community decision,” Henry said. “Where everyone’s life was turned upside down.”

Henry, who is passionate about more equitable access to nutritious food, said having a SNAP program has increased demand for his store, which has grown from primarily a gift shop to primarily a grocery store with a large gift offer.

Jon Henry General Store is one of the few Commonwealth grocery stores to be part of the Virginia Fresh Match program, which evolved from the SNAP offering.

A federally funded program, the Virginia Fresh Match program doubles the value of SNAP benefits when used to purchase fresh Virginia fruits and vegetables, seeds and food-growing plants.

“You’ll never find us at a Kroger,” said Elizabeth Borst, co-head of Virginia Fresh Match.

The program started with farmers’ markets and expanded to a few grocery stores, including the Friendly City Food Co-op in Harrisonburg.

Henry said offering Virginia Fresh Match has allowed him to tie his business to social good because he can offer people with limited resources a more nutritious “hit” for every dollar of SNAP benefits.

“It’s a win-win situation where the farmers get more money for their produce and the consumer gets healthier food,” Henry said. “It’s an incentive to stop people from just buying candy, soda and chips, [which are usually cheaper].”

Henry’s business has contact with many local farmers, including Matthew Knicely from outside Harrisonburg, who supplies wholesale honey. Henry created the marketing of honey and sells it.

“I wrap it up and [Henry] markets it,” Knicely said. “It created a new source of income, but [the honey] is a very small company right now.

Henry also has a community supported agriculture program, which he calls a “food box program.” The program allows community members to purchase fresh bounties from local farms, receiving boxes of whatever grows in season.

“It solves a lot of problems for a lot of different people,” Henry said. “It supports small businesses and keeps local money.”

It’s called the food box program instead of a CSA because Henry said the acronym would be confusing in New Market, which has strong ties to the Civil War and where the CSA might be assumed. refer to the Confederate States of America.

“Everyone was confused because they thought it was something to do with the battlefield,” Henry said. “People thought we were selling like Civil War-themed food. The civil war is much more talked about [here].”

Henry said the historical information inspired him to dig deeper into the history of the region and how it affects people with different identities in his works.

“As an artist, I say to myself, wait, let’s pull this string a little more. What does it mean that the first Jewish person died in the Civil War [in New Market] and what side were they fighting on, and how does that complicate matters? said Henry.

Curating different brands in his store is another way Henry says his artistic side is emerging in the store. When a product isn’t chosen because it’s from Virginia, it’s because it’s related to another Henry cause, like fair trade or waste reduction. Some products, like the store’s huge selection of crazy socks, are just for fun.

The store, which is approaching its fourth anniversary, hasn’t quite reached the end of the dreaded first five years mentioned by Henry. Even with two of the first four years into the pandemic, Henry said the crisis helped him decide what the business would stand for.

Inventory, meanwhile, more than doubled, and Henry said he was developing business acumen to match his artistic abilities.

5 snacks for less than $5

By ASHLEY BEBENSEE Kearney Hub

Nearly two years after restaurants inside New York were first closed, restaurants and bars continue to close. At least 1,000 have closed since March 2020 due to the economic downturn caused by the coronavirus pandemic. Due to the difficulty of tracking restaurant and bar closures, experts say that number could be even higher and will likely take months or even years to assess.

Among them are the pop-up bubble tea shop Undited by Solely Tea as well as a Dominican favorite El Gran Castillo de Jagua. Below, Eater documents the city’s permanent restaurant closures so far. If a restaurant or bar has closed in your neighborhood, let us know at [email protected]. This post will be updated regularly.

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January 28

Chelsea: Wine bar the drunk horse took its last gallop. The place was known for its flatbreads and Mediterranean snacks. A tipster shared the news with Eater earlier this month and now the company’s website is no longer operational; Google also marks it as permanently closed.

Hill Clinton: Neighborhood favorite the Good Batch has closed its ice cream shop, the Good creamery. The scoop shop, which operated for just over a year and was located directly opposite Anna Gordon’s bakery on busy Fulton Street, served a rotating selection of flavors, some inspired by popular cookies like a caramel brownie swirl. A for rent sign was recently spotted on the storefront and Eater confirmed the closure via social media.

Lower side is: Earlier this month, Eater shared that Crab Du Jour had closed in the neighborhood. Now Bowery Boogie is reporting that Juicy King Crab Express is no longer after less than a year of operation.

Jackson Heights: A white castle which had been in Queens for over 80 years has closed for good. The family business opened in 1935 and has been owned by the same owner ever since.

Perspective heights: Beloved Thai place Watch by Plant Love House closed in Brooklyn. Manadsanan Sutipayakul’s last remaining restaurant is Noods n’ Chill in Williamsburg, which she opened with her daughters and son in January 2020. The Look by Plant Love House team tell Eater they don’t have the intend to open another restaurant.

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January the 21st

Bay Terrace: After 50 years of activity, Jack’s Pizza and Pasta came out at the Bay Terrace mall. The pizzeria’s lease expired last September and Cord-Meyer Development Company, which owns the mall, has not renewed it. According to local publication Patch, Jack’s and Cord-Meyer have reached an agreement that the restaurant could operate from its longtime home on 26th Avenue until January 15, when it will close permanently.

East Village: Tatsu Ramen appears to be permanently closed at 167 First Avenue, between 10th Street and 11th Street. Neighborhood blog EV Grieve noted in November that the three-year-old ramen shop had been temporarily closed for more than a month. The First Avenue space is now advertised on the RIPCO real estate website.

Lower side is: After a year of rapid expansion in all five boroughs, the Cajun seafood boil chain Crab Of The Day closed its storefront at 384 Grand Street, Suffolk Street, according to Bowery Boogie. The closure leaves the chain with just under 20 locations in New York State.

Lower East Side: Uchu, chef Eiji Ichimura’s 10-seat sushi counter, closed after four years on Dec. 30, according to a notice on its website. The restaurant of owner Derek Feldman, who also runs the famous restaurant chain Sushi On Jones, piled on extravagant ingredients like caviar, truffles and wagyu, but lacked flavor, according to an early review by Eater critic Ryan Sutton.

Meatpacking District: Intersect by Lexus, the luxury car brand’s highly rated #sponcon restaurant, is no more. As Eater previously reported, the restaurant run by Danny Meyer’s Union Square hospitality group closed after three years for reasons unrelated to the pandemic. A representative for Intersect declined to provide a reason for the closure, calling the restaurant a “huge success.”

Union Square: Restaurateur Simon Oren has closed the Union Square location of his 5 napkin burger restaurant chain, which also has locations in Hell’s Kitchen, the Upper East Side and the Upper West Side. The burger joint closed less than a month after year-old Tamam Falafel, located next door and also owned by Oren.

Upper East Side: Bistro corner Eat Restaurant and Bar permanently closed on December 30. The restaurant, known for its martinis and raw bar happy hours, hopes to reopen at another location “very soon,” according to a note announcing the closure on its website.

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January 14

East Village: Downtown Restaurant from Virginiaknown for its burger, closed for New Years at East 11th Street on Avenue C. The team tells Eater that its lease was up for renewal and they will instead look elsewhere for a bigger space. The restaurant, which opened in 2015, had faced both the challenges of a fire and the pandemic.

Green Point: Charming neighborhood restaurant filled with books Milk & Roses, closed at 1110 Manhattan Avenue near Clay Street. But fear not, according to their Instagram post, the team plans to move one block away to 1140 Manhattan Avenue at Box Street in the next few days — stacks of books are coming in for the move.

Upper West Side: my favorite dish, a kosher restaurant that had been a downtown staple for over 40 years, says goodbye. According to the West Side Rag, the closure was linked to issues with a lease renewal. The publication also reports that the company will be looking to relocate its restaurant elsewhere.

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January 7

Chinatown: unedited by Solely Tea, a spinoff of Chinatown sneaker and boba shop Solely Tea, has closed for good after a brief five-month run. The showcase focused on high-value shoes curated by siblings Amy and Kenney Zhang. It opened last August, but a grocery store has since opened in its place.

East Village: The seemingly always-busy retro-themed cocktail party Boilermaker called it quits after seven years in the neighborhood. Earlier this week, the team announced a final call for wings and drinks on their Instagram account. Owner Greg Boehm’s other businesses, including the Cabinet and famed Mace bar, will continue to operate.

Hell’s Kitchen: pub on the road, a bar that opened on Ninth Avenue in 2019, closed just before the New Year. The bar faced several challenges, including reports of gas line issues and a fire on the roof of the building, combined with difficulties stemming from the pandemic.

Downtown : Greek place Molyvos — which had been open in Manhattan for 25 years — closed. The team announced the closure on its website, saying the restaurant inside the Wellington Hotel would be undergoing renovations and the owner would be looking for a new location. Restaurant group Livanos also owns Oceana and Hudson West, as well as Westchester City Limits Diner and Moderne Barn businesses which remain open.

Nomadic: Chef Jonathan Benno’s eponymous restaurant Beno had just landed a 2021 Michelin star, but that didn’t prove enough to stop the chef from shutting down the dining destination at Hotel Evelyn. The restaurant, which received a rare three-star review from food critic Pete Wells in 2019, had been closed for most of the pandemic. In September last year, Benno reopened briefly only to close again at the end of the year. According to New York Times, Benno is also leaving Leonelli Bakery and Bar Benno, his two other projects at the hotel, operated by the Bastion Collection and Triumph hotels; the bar will be renamed Evelyn Bar and Leonelli Bakery will keep its name under its new management. Benno also shared in a statement to Time“[COVID-19] tested our wits, strengthened our bonds and forced a serious reassessment.

Perspective heights: The essential of the neighborhood El Gran Castillo de Jagua announced its permanent closure last week, concluding a 34-year run in Prospect Heights. “We are sad to inform you that after thirty-four years, El Gran Castillo de Jagua will be closing after losing our lease,” owner Sergio Olivio shared in a Facebook post. The beloved Dominican restaurant closed once before in 2013, after losing its lease at its former location at the corner of Flatbush Avenue and Park Place. In a Facebook comment, the restaurant shared that it has no plans to reopen at any other location.

Union Square: The location of Union Square Tamam Falafel, owned by Simon Oren of neighbor 5 Napkin Burger, has closed at 150 East 14th Street after a year in business. In January 2021, the vegan falafel spot opened in the former 5 Napkin Burger Express location in Oren. According to EV Grieve, the Upper East Side outpost of Tamam will remain open, and Oren plans to open in a new, undisclosed location soon.

As the price of groceries skyrockets, many are looking for the best deal, and there are smartphone apps that can search store flyers to find the lowest price.

ReeBee allows users to simultaneously browse digital flyers from over 100 Canadian stores. If you like the offer, click on the image and save it to a personalized shopping list.

“I just did it this morning to see what Food Basic had,” says Michelle Herley-Tremblay, who was able to find some savings. “I had Kleenex, Coke Zero and my oat milk. I like oat milk and it’s a good price this week, it was $2.99 ​​for a 1.75L container. ”

More than half the price at some other stores.

The cost of consumables is skyrocketing and the 12th edition of the Canadian Food Prices Report projects that an average Canadian family of four will pay $966 more for food in 2022, for a total annual grocery bill of $14,767.

“Everything is expensive, so you have to save where you can, so I’m definitely on the Flipp-board,” says Ciarra White, adding that the app, which also crawls flyers, can cut her bill by 10%. weekly grocery store. of $200.

“Just open the app, it has a little search bar, type in what you are looking for and it will show you all the best prices in all the stores. It saves me a lot of time because you just click on what you want and it saves to your clipboard, then shows you cashiers when you checkout.”

Many stores participate in price comparison and having all the deals and coupons in one place makes things much easier. It’s not just the grocery store.

“You can actually match prices for drugs, household items, everything,” White says, adding that she’ll scan an average of 15 flyers from different stores a week.

Flipp is the most widely used e-flyer aggregation app in Canada. According to the company’s CEO, Michael Silverman, the average shopper saves around $45 per week using the platform.

“Research on eggs, milk, butter has exploded,” says Silverman. “Inflation is a part of it, then with the increase in grocery delivery and inflated prices on those channels was a main resource…our shoppers are looking almost desperate to save money on the items they have to buy regularly.”

The apps are free and work on iOS and Android smartphones. Users can search for specific stores and receive notifications on selected items.