Somar Digital appoints new COO


Somar Digital, one of New Zealand’s leading customer and digital experience agencies, has promoted Managing Director Fiona Reid to the newly created role of Chief Operating Officer.

The move follows several years of growth for Somar Digital, which has expanded its social good / nonprofit offering while gaining key client accounts such as Te Hiringa Hauora / Health Promotion Agency, Whānau Āwhina Plunket, Waka Kotahi NZ Transport Agency, ACC and New Zealand Red Cross.

Reid joined Somar in 2019, bringing twenty years of experience in leadership roles on both sides of the Tasman, including Fairfax and NZME.

“I am very proud to work with such a great team of people who truly care about helping our clients achieve positive results in our communities. It’s a great feeling that Somar Digital is playing a role in making this happen, ”says Reid.

As of now, the role of COO brings together all of Somar Digital’s operations, production, account management and support under one roof, enabling strategic direction and sustained growth as the agency continues to grow its roster. of talents.

“Fiona is extremely passionate about our people, her engagement with client partners and ultimately, achieving the core business goal of creating better digital outcomes for all New Zealanders,” said Aaron. Scott, CEO of Somar Digital.

“We have clear ambitions for the direction Somar Digital is taking, we are investing heavily in this future, and it is wonderful to work alongside Fiona on this journey. “

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