Santa Maria Elks Rodeo Brings Sales to Local Businesses


SANTA MARIA, California – Businesses in Santa Maria are seeing a positive economic impact thanks to the Santa Maria Elks Rodeo.

Last year, the rodeo was canceled by COVID. This year he’s back.

“I’m excited for the rodeo,” said Ryan Swack, manager of the Santa Maria Inn. “I will go these days. I can not wait to go there.

At the historic Santa Maria Inn, the manager says that despite the pandemic, the weekend is full as many go to the rodeo.

The hotel is getting ready with a DJ and other activities.

“The Labor Day weekend rodeo is a big deal for hotels,” Swack said. “Everyone should be full this weekend. There should be a lot of tourists in town.

It has also been a busy day for companies like Boot Bar.

“We’ve seen a good increase in foot traffic here at our store for the rodeo,” said Peter Sanchez, director of Boot Barn. “It has been fantastic. The support we have seen from different customers, appreciating the products specially designed for the rodeo.

NewsChannel 3-12 found customers scattered around the store, looking for this new cowboy or cowgirl outfit.

The director said all of this brought in significant income.

“We have staff who come from Bakersfield as well as the Paso Robles store just to be here this weekend to help support the foot traffic that we expect,” Sanchez said.

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