Retail, city officials see rapid sales ahead of Christmas

MONTGOMERY, Alabama (WSFA) – With less than a week to go until Christmas, that means the race is on for those doing last-minute shopping for the holidays. Some retail and city officials are reporting strong sales.

“It’s definitely time to go to The Shoppes in EastChase,” said Suzanna Wasserman Edwards of the mall. “All of our retailers are very busy, all of this, shoppers visit Santa, visit our pop-up stores.”

The Shoppes at EastChase in Montgomery has seen an influx of first-time buyers this year. This follows shipping issues and people wanting to anticipate delivery delays.

“Fortunately, a lot of our retailers are actually in-store shipping centers,” Edwards said.

This includes stores like American Eagle and Loft, which are able to process and fulfill orders online.

“Every time I talk to managers, they do really well online,” added Edwards.

On Christmas Eve, some stores will be open from 8 a.m. and close at 6 p.m.

The Alabama Retail Association believes the state could see an 11% increase in vacation sales in 2021.

The association predicted earlier this month that Alabama could see spending up to $ 14802 billion.

This is exactly what buyers in Troy do. Many retailers have their first Christmas in town, such as Hobby Lobby, Ross and TJ Maxx.

Troy City Council Chairman Marcus Paramore saw crowds of vacation buyers.

“You drive past these places, the parking lots are full, and it’s great,” Paramore said. “So that means our citizens and the people of Troy and the surrounding area are shopping at home, which is good news. “

He believes residents benefit from being able to shop locally, rather than traveling to surrounding towns.

“Everyone is welcome,” he said. “If you want to shop in Troy, we welcome your business. “

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