MTV Collaborates with Entrepreneur and Social Good Advocate Rosario Juan of Cafe Commune
Entertainment giant collaborates with Philippine-owned communal cafe for extra robust International Women’s Day festivity
The entertainment giant is also flipping its iconic logo and featuring specials and music videos featuring some of the most powerful and inspiring women in music and television.
MTV will flip its iconic logo and more to celebrate women around the world on International Women’s Day (IWD), which falls today. The campaign in the Philippines kicks off with MTV championing the women behind the beers and bops through a special coffee package for charity, free cold beer giveaways and on-air specials featuring some of the most inspiring women music and television.
MTV x Commune IWD Charity Pack
The collaboration produced a coffee package that includes a limited-edition tote bag and a 250g bag of an exclusive roast coffee, with 100% of the proceeds supporting Filipino coffee farmers through the International Women’s Coffee Alliance.
In collaboration with Commune, a Filipino cafe and roaster, MTV has produced a coffee pack that includes a limited-edition tote bag and a 250g bag of an exclusive roasted coffee. One hundred percent of the proceeds from the sale of these lots will go to support Filipino coffee growers through the International Women’s Coffee Alliance. Buy a bundle online and in-store starting March 8, at P880 each.
Led by third-generation entrepreneur and social good advocate Rosario Juan, Commune proudly serves 100% Filipino coffee with locally sourced and in-house roasted beans.
The exclusive roasted coffee MTV x Commune
The collaboration produced a coffee package that includes a limited-edition tote bag and a 250g bag of an exclusive roast coffee, with 100% of the proceeds supporting Filipino coffee farmers through the International Women’s Coffee Alliance.
Rare single-origin Sagada Arabica beans have been selected for this collaboration, with hints of dalandan, caramel, milk chocolate and guava in the cup. The beans are lovingly grown by Jennifer Rimando and her Ola Farms team in the Cordillera mountains, and masterfully roasted by the Commune team.
“We are proud and honored to partner with MTV on the #BreakTheBias campaign. MTV’s influence and reach helps amplify the message that women in the Philippines and around the world play an important role and can do anything with the support Especially here in the Philippines, #womenincoffee is instrumental in growing the local coffee industry and supporting them through the International Women’s Coffee Alliance is just one example of improving all a community through the empowerment of women,” shared Juan.
But there are more reasons to raise a cup of tea to the ladies every day, and especially today. The first 50 customers to walk into Commune’s physical store in Makati and strike this year’s IWD #BreakTheBias pose for MTV’s campaign can redeem up to two bottled cold brews each – one for themselves and another for a special woman in their life to let her know She’s amazing.
MTV’s IWD Specials
Today, International Women’s Day, MTV and Commune will share free bottles of cold brew with select customers
Starting today, MTV will air music specials and videos featuring some of the most powerful and inspiring women in music and television. From Olivia Rodrigo to Madonna and Kacey Musgraves to Rita Ora, these women have blazed a trail and shook the world.
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