A luxury and lifestyle laundry brand has announced plans to expand its business.
The Goodwash Company sells its products direct to customers through its website, as well as wholesaling to retailers, luxury hotels and businesses, in addition to launching a permanent retail store at Barry Goodsheds in 2020.
The business has experienced unprecedented growth over the past two years and, despite the pandemic, the couple have continued to win awards for their luxury ethical laundry brand while also propelling the business to the forefront of the business. social.
Now the company is looking to grow, with an increase in its workforce with four new full-time positions and two part-time positions being created, in addition to its two full-time and three part-time positions.
The company is exploring financing options to help it meet its goals, with plans to increase investments in the fourth quarter of 2021. It aims to double its revenue this year and double again in 2022.
The GoodWash Company, which is built on the principle of ‘changing the world one wash at a time’, was founded in 2017 by Mandy Powell, a former Welsh international hockey and rugby touch player who previously worked as head of business and football. marketing, and Kelly Davies, a former Welsh football international.
(Image: Alex Sedgmond Photography)
Ms Powell said: “Goodwash’s lens and luxury products have really resonated with our fabulous customers since our launch.
“They understand the social impact that a business that focuses on profit can have, while experiencing our award-winning, cruelty-free products. To continue to provide excellent service to our customers, increase our social impact and be able to compete on the global stage, we know we need to become more agile and now is a good time to make changes in the way we run the business. â€
Ms Davies added: “To do this, we have put in place an ambitious roadmap for the next six months. We are increasing our operational capacity, changing our roles and creating new local jobs.
“This will not only allow us to maximize sales and profits that will be used through the Goodwash Foundation CIC to increase support for charities, groups and projects that improve the lives of people and animals, but will also lay the groundwork for ‘a capital increase. later this year to support global growth. “
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Ms. Davies recently left the day-to-day operations of the company.
“Founding Goodwash is up there with my proudest accomplishments. Starting with bottling in Mandy’s garage, getting up at 5 a.m. to sell at Christmas markets, to Michelin-starred restaurants, John Lewis, Harrods and featured in a national eBay ad, it’s been a whirlwind, â€she said.
“Our goal was also to inspire a change in mindset and behavior among the public, encouraging them to think carefully about every purchase they make and the positive difference it could make in the world – we have so many examples that we could use as inspiration to achieve this. ”
Ms Powell added, “This is a natural evolution for the company to maximize its potential to ‘change the world one wash at a time’. I’m excited to lead the business into its next phase, just think of the social good we can deliver with these sales volumes. “
Goodwash also plans to open a local center in Barry in fall 2021 to provide manufacturing capacity for its handcrafted soaps and candles, which will create both volunteer and employment opportunities, while supporting local disadvantaged members of the community.
