Longview Sales Tax Revenue Steadily Rising | Local

Longview’s sales tax revenue has increased significantly this year as the region continues to recover from the economic impact of the COVID-19 pandemic.

Revenue sent to local entities by the state represents sales for the previous two months. For example, the payment of $2,820,814 sent in April to the town of Longview represents February sales.

This amount was 26.31% higher than the amount sent in April 2021 to Longview.

According to the Texas Comptroller’s Office, other recent amounts of sales tax revenue scattered around the city include:

March: $3,109,664, an increase of 23.42% over March 2021.

February: $4,498,936, an increase of 14.56% over February 2021.

January: $3,511,150, an increase of 34.19% over January 2021.

Data from the Comptroller’s Office also shows the amount of sales tax revenue generated by business categories.

For example, of the money sent from the state to the town of Longview in April, $239,698 came from department stores; $168,939 came from full-service restaurants; $133,271 came from reception centres; and $128,182 came from limited-service restaurants.

The North American Industry Classification System describes department stores as establishments “that have separate departments for general lines of new merchandise, such as clothing, jewelry, home furnishings, and toys, without any one range of goods predominating”.

Longview Mall manager Kelly Overby said traffic at the mall has increased since HomeGoods opened this year.

“We saw a lot of shoppers in the mall in the first quarter of the year, and now they’re gearing up for spring,” Overby said. “Weekdays are stable, but weekends are extremely busy.”

Children’s items are particularly in demand in mall stores, according to Overby. Ty Beanie Baby products, candy, pop-its and children’s clothing saw sales increase, she said.

Shopping trends at the mall show the focus has shifted to children, with shoes and candles also being frequent purchases, Overby said.

Rodolfo Stefano, owner of Tuscan Pig Italian Kitchen in Longview, said customer eating habits appeared to be stable and consistent this year. The restaurant closed its catering services for five months due to the COVID-19 pandemic.

Meanwhile, Stefano said his restaurant’s sales only come from takeout. When Tuscan Pig reopened the food service in September 2020, it was only open three nights a week. He eventually increased his dinner hours from 5 p.m. to 9 p.m. Tuesday through Saturday.

Stefano said the change made a difference in his sales. Average sales per guest were higher during dinner service than during lunch, he added.

He said that to keep a loyal clientele, it’s important to provide excellent food and service.

“You have to be prepared financially and you have to have your place in the market when it comes to quality food and service to be somewhere people want to eat,” Stefano said.

Lea Ann Theriot, manager of Hurwitz clothing store in Longview, said sales started to pick up in the fourth quarter of last year.

“It’s been pretty good…pretty steady,” Theriot said of customer traffic.

She said a lot of people are shopping for dresses and related items now that “people are going out and going to events again.”

Formal wear is also purchased in abundance, which Theriot attributes to attendance at weddings, events and parties.

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