Good American launches an extended in-store size collaboration with Zara
Good American brings extended sizes to Zara’s sleek walls.
The popular denim label will launch a limited-edition collection in partnership with Zara in sizes 00-30 and 0/XS – 8/5XL, available in stores May 5. This is the first-ever product collaboration for Good American and comes after Zara announced a five-year dedication plan to perfect designs for an array of body types.
“We are thrilled to partner with Zara to bring Good American one step closer to an even more inclusive fashion industry,” said Emma Grede, co-founder and CEO of Good American. “I have always admired Zara for being a pioneer in bringing cutting-edge fashion to a global audience, so it was obvious to combine our expertise in creating perfectly tailored denim and essentials in a full range with the prowess of design by Zara. This partnership reflects our dual commitments to providing greater access to fashion, and we are excited to see how our customers will style these pieces and bring them to life.”
The collection includes five key denim silhouettes, a denim jumpsuit, shirt and jacket, as well as a range of tees and tank tops. According to a press release issued by the brand, the denim pieces are constructed with Good American’s “waistband and anti-gaps sculpting fabric” which aims to maintain stretch and shape. Prices range from $35.90 to $99.90.
To celebrate the launch, Good American and Zara curated a range of designs to represent the sizes available. Precious Lee, Devyn Garcia, Georgia Palmer, Quannah Chasinghorse, Luca Biggs, Eden Joi and Kayako Higuchi all star in the campaign, showcasing beauty beyond the standard size zero.
The partnership is particularly exciting because Zara has historically ignored curves, stopping any extension to an XXL. With the help of Good American, however, an exciting new barrier in fashion has been broken. And although this is a limited edition collection, it marks a slow but surely changing tide.