Clay, NY – Dick’s Sporting Goods has set the opening day for its new store in Clay.
The Great Northern Plaza store at 3965 Route 31 (the same plaza that contains a Wegmans supermarket) will be holding a smooth opening – or what Dick’s calls a “preview†– on Wednesday, July 7. A grand opening will take place on Saturday July 10.
With the opening of the new store, Dick’s at the Great Northern Mall, just a mile east of Highway 31, will close, leaving the struggling mall without an anchor.
What is the difference between soft opening and wide opening?
Soft openings are like a try for retailers who give their staff a few days to prepare before facing the rush of customers that sometimes occurs when a store officially opens. Lily Herring, spokesperson for Dick’s, said anyone can shop and shop during the smooth opening.
From the grand opening on July 10 and through Sunday July 11, customers can get $ 10 off purchases of $ 25 or more with a coupon they can print on Dick’s website. Coupon is only valid on these two days and only at the Great Northern Plaza location.
The new store is located in the former Value City Furniture location, between Wegmans and HomeGoods.
See also:
Great Northern Mall loses its last flagship store; where is Dick going?
Rick Moriarty covers business news and consumer issues. A tip, a comment or a story idea? Contact him at any time: E-mail | Twitter | Facebook | 315-470-3148
